不少站长认为：北京网站建设外链的足够得当，排名肯定会突飞猛进。对于这一点从那些“链接交易”市场就可见一斑，链接交易为何如此火爆?事实上，还是链接交易后带来的权重使然。不过虽不少网站都购买了客观的链接，但是仍旧有一些网站排名无明显提升，甚至于反被降权?这是为什么呢?事实上说明了一个道理：“好马配好鞍”，以网站优化为目的的外链建设也应当是如此，今天我们便进行一下网站权重比分析。
many owners think: beijing construction site outside the chain of enough properly, ranking will certainly make a spurt of progress. on this point from the " link in the transaction " market is remarkable, link trades why so hot? in fact, or link trading post to bring the weight. but although many websites to buy external links, but there are still a few websites without significantly, and even reverse be down right? is this why? in fact that a truth: " good horse with a good saddle ", with web site optimization for the purpose of the outer chain construction should also is so, today we have a website weight ratio analysis.
一：外链所占权重比(outer chain weight ratio)
外链为什么一直被人神化着?虽说不能完全的决策网站排名，但终究是引导排名成功的重要标志。在这里，笔者为外链在网站优化中所占的比例打25分。足够的外链“量”才可保证搜索引擎到网站之间信息的快速传递。但是这个量却并非是数量，而是质量。一般的网站，蜘蛛每天可能个上百次，但是对于优秀的站点来说，蜘蛛每天访问的数量可能达到数百次，这便是“量”的差距，同时优质的外链更稳定，网站不会出现严重的外链剔除现象。
outer chain why have been deified? although not complete decision website ranking, but it is an important indicator of the success of guide rankings. here, the author is outside the chain in website optimization in proportion to hit 25 points. enough outside the chain of " quantity" in order to ensure the search engine to a site between rapid information transmission. but the amount is not quantity, but quality. general website, spider per day may be a hundred times, but for the good of the site, the spider daily visits the number may reach hundreds of times, this is the " quantity" gap, at the same time the quality of chain is more stable, the website does not appear serious outside chain rejection phenomenon.
二：网站内容权重比(website content weight ratio)
外链的作用是引导搜索引擎光顾网站，但是若网站没有足够的东西留得住蜘蛛，一切也都是白搭了。在这里，笔者为网站内容的重要性打20分。一般来说，网站有着一定外链的引导，加上适当的内容更新，蜘蛛就会源源不断的来索引网站，甚至于内容优秀的情况下，这个索引速度会越来越快，届时并不一定需要外链做引导。但频繁的内容更新，虽说客博得搜索引擎的青睐，可没有外链的支撑，排名上仍然难以有所突进。一般来说，这样的网站容易迈入“十一位”网站之列，却难以突破到首页。
the chain 's role is to guide the search engines to patronize website, but if the sites do not have enough food to keep the spider, everything is in vain. here, the author to website content importance 20 point play. in general, a site with a certain outside chain guide, coupled with appropriate content updates, the spider will everfount to index website, even on the content of outstanding cases, the indexing speed will be faster, which does not necessarily need to be outside the chain guide. but frequent content updates, although lobbyists won the search engine 's favor, but not outside the chain support, ranking is still difficult to be dart. in general, this site is easy to enter " eleven " the website list, but it is difficult to break through to the home.
三：网站结构权重比(the website structure weight ratio)
网站结构在网站优化中占有多少的权重比呢?在这里笔者为其打上20分。合理的网站结构要做到如下几点：网站基本的细节优化到位，如拥有自定义404页面、正确的301定向、关键字布局合理无误，密度得当、导航树形分布、robots.txt正确、无重复页面、纯静态页面。其中网站不出现重复页面，以及合理的关键字结构布局是重点。结构布局并不难，也是做好网站优化的基本，可在这上面总是会出现零零碎碎的错误，做不到“完美”。
the site structure in website optimization has much weight ratio? here i for its hit 20 points. reasonable site structure to do the following: basic detail optimization in place, such as with a custom 404 page, 301 correct orientation, keyword layout is reasonable and correct, density properly, navigation tree, robots.txt correctly, without repeating page, pure static pages. which website does not duplicate page, and reasonable keyword structure layout is the key. structure layout is not difficult, is also a good website optimization basic, in that there will always be zero zero pieces of the error, do not " perfect ".
四：运行环境权重比(operation environment of weight ratio)
稳定的运行环境才会将所作的优化成果发挥到极致，在这其中包括ns服务器环境、数据服务器环境。在这里，笔者为网站运行环境打25分，不为别的，文字男头像只因为每天因服务器问题，导致网站排名挂掉的实在不下少数